Private Label Rights content can be a bit of a touchy subject, but it’s still really useful. Private label rights content is often seen as a good way to get started in marketing because it can allow you to compete with more established brands. While many marketers swear by it, there are also many marketers who turn their nose and scoff at it.
The concept of PLR has been around for decades. Most marketers donít realize that white label physical products can be branded and sold, either with or without dropshipping.
So, consider your local grocery store. The cans of corn are likely all made by the same manufacturer. Maybe each can’s recipe is slightly altered (more salt here, or sugar there). Then, the brand slaps their branded label on it, and sells it for whatever price the market will bear. While one brand has a flashy label or an easy open top, the next brand doesn’t and sells it a little cheaper.
If you’re looking for a cost effective way to produce content, there are plenty of PLR resources out there that can be repackaged as your own, similar to those cans of corn.
How good your products are will depend on how good your PLR content is and if you opt to personalize it. This brings us to the first misconception.
1. All PLR is bad
It is true that a lot of PLR is usually bad, at the very least it is nothing amazing. However, there are PLR providers out there who offer high-quality content that you can use on your website or blog to save time.
We have a list of some of our favorite PLR providers here.
Be mindful. Many people make the mistake of believing all PLR products are the same, but this isn’t true. The key is to figure out who manufactures high-quality PLR and who doesn’t, because then you will get a greater return on your investment.
Join Facebook groups dedicated to PLR and ask for recommendations. However, be aware that some of those groups are just full of affiliates hoping you’ll buy through their link.
There are many providers of PLR and only a handful have what it takes to be the best. It’s just about making sure you find out who they are so you can keep spending your marketing budget wisely
2. It’s easy to make money with Private Label Rights content
PLR has made it easier to build an online-business, but it doesn’t take away all the work. Lets focus on the word easier here.
Building an online business requires time, consistent effort and patience. It’s not easy, but PLR helps to relieve some of the stress of content creation.
As an example…
You don’t like writing blog posts? You can use PLR content to supplement your blog. The PLR saves you time, but you’ll still need to do the work to set up the blog, post the content, and personalize it. The PLR makes it easier but you still have work to do.
This rule applies to all types of PLR that you use.
Bought PLR videos? Good, now start a YouTube channel, upload the videos, embed them and so on.
Bought a PLR eBook? Excellent. Rebrand it, set up the sales pages and funnel, add the buy buttons and start driving traffic to it.
You get the idea. PLR speeds up the journey, but you’re still doing the walking, and it’s uphill all the way.
3. Using PLR is plagiarism and an unethical practice
Private label rights content is perfectly ethical and legal to use, as long as you abide by the terms in the PLR license. There is a common misconception that multiple people using the same content is plagiarism.
It’s not! It is exactly how PLR was meant to be used.
You’re paying for the rights to use the content. Just ensure that the PLR vendor is creating content that is unique and not stolen from elsewhere. Generally, if you stick to the reputable PLR vendors, this will not be an issue.
4. You’ll be penalized by Google
Google does NOT penalize PLR content. The duplicate content penalty only occurs when the SAME CONTENT appears multiple times on the SAME BLOG or web property. The same content on different blogs does not incur the wrath of Google. So, only use each PLR article on your site once and you’ll be safe.
5. Cheaper and bigger is better
As is the case with most things, the quality of your content will vary depending on how much you pay. You should avoid cut-rate providers who’ll quickly spit out low-quality garbage you’ll later regret.
There are also many content packages with thousands of articles included, which are relatively cheap.Avoid these types of PLR bundles. The content will usually be sub-par, old and thinner than your patience once you see what you’ve bought. Some marketers may tell you that they managed to find a few articles in these packs which could be used. There’s a proverb that says a blind pig bouncing around the woods will find an acorn every now and then, but do you really want to be the pig searching that hard?
Nah, time is money, and you don’t want to spend ages rifling through tons of rubbish content just to find one barely workable article. You are better than that, and you’re better off getting good PLR right off the bat, even if it costs more for less content.
That said, there are many excellent PLR vendors who bundle up quite a bit of quality content and sell them at an affordable price. You’ll just need to do your research.
Always remember that quantity does not mean quality.
In a world where we are constantly told to “just do more,” it is easy to forget this. Yet, no matter how many blog posts, Instagram pictures, and social media profiles we create, we can’t replace the importance of quality. The key is in the planning and in knowing how and when to use each type of social media for maximum effectiveness.