With so many different types of PLR around, it can be difficult to keep track. If you consider the meaning of PLR, “Private Label Rights,” then it should be much easier to distinguish between them.
Yet, why is everyone saying PLR Rightsí? That’s like saying Private Label Rights Rights. It’s just one of the many inconsistencies in this industry. I always try to use PLR by itself or use the phrase PLR Content.
But the term has become normalized, so, we’ll play along for now.
The truth of the matter is that even with PLR rights, different PLR vendors have different interpretation of the same terms. The rule of thumb is this – always pay close attention to the license terms that come with any PLR product. Some PLR sellers may have rules and stipulations that are unique to them. If in doubt, ALWAYS contact the vendor. Now let’s look at the general understanding of the most common types of PLR content.
PRIVATE LABEL RIGHTS –
These rights give you a lot of flexibility for personalizing & rebranding your content. Usually, you’ll receive the editable source files so that you can truly make the content your own and create your own derivative products. The most important point to note here is the EDITABLE SOURCE FILES!
Most variations of the rights are determined by the source files. So, what are the source files?
- Written content– If you’re getting written PLR content whether they’re articles, reports or eBooks, the editable source files will most probably be WORD.DOC, .TXT and sometimes .RTF. What that means is you can edit the document when you have the source files. You can rewrite them or add your own name, images, cover image and so on. You can personalize and rebrand the content to your heart’s content and make it look totally different from the original PLR product you purchased. This is the strongest benefit of getting PLR from the original vendor. You get all the source files to get maximum mileage from the PLR.
- Low content – If you get journals, planners and workbooks, the source files are likely sent as POWERPOINT, WORD.DOC, or PHOTOSHOP or AFFINITY designer files.
COMMERCIAL USE –
What is commercial use? This includes using software, graphics, templates, or written content, to create marketing materials when those materials are used for business purposes with the intention of increasing sales. Commercial activities include designing merchandise, or creating images for online or offline advertisements.
WHITE LABEL –
A white-label product is something that one business made, but other businesses can resell under their own name instead.
The term comes from blank label packaging that is then customized with the branding of the company who purchases it. Typically, a white label product is sold by retailers with their own trademark and branding, but the product is actually manufactured by a third party.
RESELL RIGHTS –
Resell rights (RR) products can often be found in PLR membership sites. These products are usually Biz-In-A-Box PLR packages, but have been converted into PDFs, MP4s, etc. The main difference here is that the editable source files are NOT INCLUDED.
So, you’ll only be able to sell the PDF or MP4s (depending on the product ) as they are without making any changes. There is a lot less flexibility with resell rights products. You could sell them but you’d be competing with everyone else who has these products. Since most beginner marketers tend to compete on price, it’ll be a race to the bottom and theyíll all end up devaluing the products and selling them for peanuts. Youíll barely be able to make a profit. That said, you still can use RR products to make some sales, create bonuses or use them as research for your own content creation.
MASTER RESELL RIGHTS –
Master resell rights products (MRR) are very similar to resell rights products. The difference is that your customers will be able to resell the products as their own too. Once again, this leads to everyone and their grandma owning the product and devaluing it.
GIVEAWAY RIGHTS –
You can give away these PLR products as a bonus or a freebie to your subscribers. Usually they come in file formats like PDF and MP4, but sometimes you’ll also get editable source files.
UNRESTRICTED RIGHTS –
These products usually have very minimal restrictions and you can do anything you want with them. However, some clueless vendors may post on the sales page that there are no restrictions, and then in the TOS they state otherwise. Always read the fine print.
LIMITED CONTENT –
Limited content is not PLR rights per se, but is a type of PLR content that’s highly sought after. Limited PLR will have a limit to the number of copies sold.
In most cases, you get limited copies depending on the PLR vendor. For example, some may provide up to 200 while others only 50.
A lot of people buy Limited PLR content because it’s less competitive. Fewer people are using the same content which makes it easier to personalize and rank in Google.
PLR RESELLER RIGHTS –
This type of PLR content is pretty rare and offered by very few sellers. This type of rights allows you to sell the purchased PLR as your own PLR.
You’ll be able to include the source files with your package. In other words, it allows you to become a PLR seller in your own right.
To build your store, you can buy products that come with PLR Reseller Rights. Buying these products is easy and will allow you to quickly build your own PLR store and easier is what we all want.
There are only a few reputable sellers that we know of who offer PLR with reseller rights.
- PlanningAddicts.com has low content planner pages
- ResellerPLR.com offers a variety of written content
Now that you know the different types of rights that come with PLR packages, you can choose one that fits your needs. You’ll now have a better idea of what’s allowed and what’s not with your PLR.
And, It sounds like you’ve done more research than most folks who buy PLR!