In the last post I talked about things to consider before using the PLR you bought. In this post we’re going to backtrack a step and share some tips on what to look for before you actually buy a package of PLR.
The truth is that there is no shortage of private label rights content (PLR) on the market, and this is true in both the written and low-content varieties of PLR. In fact, there are so many PLR products available these days, it’s hard to know what you should buy and what you should run far away from. As someone who publishes a daily roundup of PLR releases, even I (Ruthie) am finding it hard to keep up with all the new products and new sellers out there these days!
It’s not really surprising that this is happening, especially now. The ease of entry into the market is good for helping proficient writers generate an income. However, it’s also easy for poor quality PLR content to inundate the market – and that’s exactly what has happened.
It’s very common to hear online marketers complaining about how all PLR is crap, and that they’ll never lower themselves to use PLR content in their businesses.
While it’s true that there is a lot of bad PLR content out there, there is also a lot of really great content available if you know what to look for. And that’s what I’m here to share with you today.
Here are five things to keep in mind when you’re shopping for PLR:
1. Is it useful content or is it fluff?
Good writing requires flair and research. You want to look for PLR content that is informative and engaging.
It’s easy to come across PLR eBooks that are 8,000 to 10,000 words long, but a lot of it is fluff. Verbosity, larger fonts, double spacing, etc. are tricks used by several PLR sellers to make their content look better than it actually is.
The length of content only matters if the content contains pertinent points that deliver value.
2. Who is writing the content?
This is another very important point to take note of. If the PLR vendor is the one writing the content, they’ll usually take more pride in it and do a decent job.
However, if the PLR vendor is outsourcing the writing, then their content can be hit or miss. In this case, you’ll want to look for content that is written by people whose first language is English. And depending on where your audience resides, you might want to take that a step further and make sure that the content reads like it was written by native North Americans.
In many cases, if the vendors are not from English-speaking countries, and English is not their first language, then their command of the language may result in them not being able to tell if the freelancer’s writing is good or bad.
They just bundle up the content and sell it as it is, with some bells and whistles to make the content look more presentable than it actually is.
In some cases, the PLR vendor may not have the budget to hire a writer… and at the same time, they have poor writing skills too. But that doesn’t stop them from writing a whole bunch of content that’s so bad you start forgetting your own English while reading it.
Now you have the worst of both worlds. Shoddy content created by a PLR vendor who should not be a PLR vendor. As ridiculous as this situation sounds, it does happen, and you need to be aware of it.
The MOST crucial criteria when purchasing PLR is that the writing has to be good. Nothing else matters. Your business begins and ends with the quality of content you publish.
The same holds true if you’re using PLR videos, audios, or other forms of content. You’ll want to ensure that the content is worth looking at and listening to.
3. Low-priced content does not always mean poor quality
Just because a PLR bundle costs more, it doesn’t mean the content is better. At the same time, a less expensive PLR bundle doesn’t mean you got a bad deal.
In the PLR market, pricing is just a form of positioning. Charging higher may make it appear like the content is more exclusive and better – yet, it could be shoddy content.
Sometimes PLR bundles are sold at a launch discount. So, you may be able to purchase the product for $17, but once the launch is over, the price rises to $47 or higher.
Once again, the pricing is influenced by the timing, vendor’s preferences, etc. and is NOT a determining factor of quality.
4. Research vendors before you buy
If you really want to know who the good PLR sellers are, it’s best to speak to a PLR vendor you trust… or join online marketing forums/PLR Facebook groups and ask the members there.
Very often, you’ll see the same names popping up. The PLR industry is a small one and the good vendors keep being mentioned over and over.
Another point to note is that just because you see a PLR product sitting at the top of the bestseller list or getting an award from platforms like Warrior Plus or JVZoo, that doesn’t translate to good quality.
Very often, marketers have their own circles of affiliates and when a product is launched, several affiliates with huge lists will mail for the product and get a lot of sales.
So, the product climbs the ranks regardless of its quality. Many PLR buyers will buy the product without doing their due diligence. Don’t be one of those buyers that gets sucked in by what boils down to a popularity contest.
5. Be aware of sellers who put down others
Some PLR sellers will attempt to tell you how everyone else’s PLR is poor quality, except theirs. Don’t take their words at face value. I know from experience, that the really good PLR sellers will all support each other and share each other’s products.
Read their newsletters, watch the Facebook groups, and see who promotes each other and recommends products.
But always, do your own research and due diligence before you commit to buying from a seller you don’t know.
When it comes to PLR, instead of “Buyer Beware!” … it should be “Buyer Be Aware”. Don’t throw the good out with the bad.
There is some excellent PLR content out there. Use these tips to help you find it.
Resources: A few of Jenn’s and My Favorite PLR Sellers:
Alice Seba – Publish for Prosperity
Tracy and Susanne at Piggy Makes Bank
Sadie Smiley at PLR for Blogs
Dina at Wordfeeder